Penggunaan Blog Sebagai Manfaat Teknologi Untuk Media Promosi UMKM Kota Pontianak

Abstract

Advances in digital technolgy require Micro, Small, and Medium Enterprise (UMKM) in Pontianak City to adspt to online marketing strategies to remain competitive, particularly in expanding market reach and increasing sales. This study aims to analyze the use of blogsas an effective, effcient, and low-cost digital promotional medium for UMKM. The method used is mentoring and training in blog content creation for UMKM in Pontianak City. The results show that blogs offer advantages in the form of flexibility in presenting in-depth product information, building brand identity, and increasing visiility in search engines (SEO) compared to conventional social media. Through the use of blogs, UMKM can overcome limited promotional budgets while still reaching a wider audience in a professional manner. This mentoring has been proven to help business actors in digitalizing the marketing of Pontianak’s culnary products.